I´m doing the word thing again this year.
The finalists list:
Contact. It all started with Dolly´s post on her 5210 project introductory post. She remembered the movie: 2010, the year we make contact, and took the inspiration for the project, which is absolutely brilliant
Ask, both as in ask a question even if I look dumb and ask for.
Colour, work with moods and colours.
There were several others but I haven´t found THE word yet.