You´ve heard it before: the bigger your list, the more money you will make. The money is in the list.
So what is a “list” to begin with and what do you do with it? This is what Brian Edmondson from Early to rise says
I simply drove traffic to my website and captured the names and e-mail addresses of my visitors. Then I sent them follow-up e-mails with quality content and relevant sales promotions. ~
Do you have to run as soon as you can and build a list off the bat? Is it really that simple? Not everybody thinks so and Kyle says:
You are putting the cart way ahead of the horse and if you focus on something that you cannot possibly do without knowing how to build a website, get traffic, and promote to a particular audience you are going to be disappointed. ~
In that case, let´say you have your website up and running and you have been investigating your audience habits. What´s next? Start getting the money that is in the list.
Start building your e-mail list
* Choose an e-mail marketing service. Web designer Ana Lynn Amelio recommends Mad Mimi. I´m in love with MailChimp
* Create a suscription form
* Put the suscription form in visible places on your website. Eg: your home page, a sidebar in the blog, at the bottom of every post.
*Design your newsletter
and then …
+ Be consistent. E-mail your readers on a regular basis
+ Provide Value, whether it is information or entertainment
+ Promote your content
+ Promote your products and services
+ Add surprises! A bonus post, a discount, important news, a personal note. Be creative.
but do not …
+ spam your readers with affiliate products they didn´t sign up for.
+ send multiple e-mails per day
+ sell, sell, sell, all the time.
Tell me: Do you have a mailing list? How big is it? Which service provider did you choose? Are you already making money with it?
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